Interactive & Immersive Experience design & production by Catalyst Arts

We have always been obsessed with elevating events via interactive elements

& entertainment with an experiential lean.

Below is a peek of our vibrant Experiential Division specializing in
Interactive Art & Media Installations + Creative Games & Team building Activities. 

We love to partner with Experiential Marketing companies or directly with the brands themselves to enhance an existing activation or to experience design a new one & animate it with live entertainment & interactive immersive elements.

Below you’ll find some visual case studies, but our special sauce is creating utterly creative custom games, activations & experiences
that bring your campaign or event to Life.

immersive media activations & interactive media installations by Catalyst Arts in SF Bay Area
AI Activations for events by Catalyst Arts- unique AI enhanced experiences for conferences & corporate & social parties
Our debut AI Activation was for the RTC (AI) Conference after party & our team of hosts utilized tablets with bespoke AI technology to deliver two unique experiences. We guided guests in the creation of their own Superhero personas reflecting their individual skills & passions, which we printed on-site for them to keep.
They were also able to instantly compose their own theme songs.
The personalized nature of the cards makes for a meaningful keepsake.

Client was Innovative Entertainment, for end client: Dell

AI Activation for Women in AI event at W Hotel. Ai Experiences at tech events & conferences in California by Catalyst Arts
We created another custom AI Activation for the ‘What She Said’ Women in AI Event at the W Hotel. 
Our hostesses guided guests in the creation of custom Alter Ego Name Tags that they wore for the cocktail hour networking portion of the event. We had a consistent style for the images that fit the event vibe, but customized the appearance & name of guests as well as adding in a meaningful symbol to them into their design. 

Client was W Hotels

Our debut VR Activation at an event is featured in the 1 min video below.
It was a Multi-Player Art Experience where groups of 6 were guided in a quick crash course in the app MultiBrush & then co-created together.
We had 3 live hosts & 1 remote host. In addition to being a novel interactive activity for the company party, it was a collaborative experience. This can be executed in offices as a team-building activity as well.

Client was Atomic VC & venue was Great Northern

Superhero Experiential Event Design by Catalyst Arts

We designed & produced multiple themed interactive activations & media zones for this Superhero themed event for a biotech company.
  Our Experiential production scope included a full Virtual Reality zone with a beginner-friendly superhero training option & a more advanced multiplayer experience, a dozen costumed characters from scientists to superheroes, interactive installations, & a science themed set with moving media attendant.

 Planner client is Frosch

Augmented Reality custom photo event activation by Catalyst Arts

We created an Augmented Reality Activation at a VIP Relaunch Event for an iconic resort in Wine Country called the Flamingo. (in 2021)
Guests were encouraged by a hostess to scan a QR code- giving them instant access to a custom menu of AR elements they could play/pose with & enter a social media photo contest.

Moving Media & Roving Ring Light Photo Booth Attendants for Events by Catalyst Arts Experiential Entertainment

This popular interactive element takes what people love about a photo booth experience & brings it around the party to find guests where they are & engage them in pictures or moving media like boomerangs & gifs.

Ring Light Mobile Media Attendant. We always dress our attendant in a festive costume to suit the theme & add to the atmosphere. Service offered in 3 tiers: Standard Strolling, Stationary, & Deluxe which pairs an elaborate costumed character or stilt walker with the attendant & a prop skirt. 

Glow Vault LED Cube for events, art installations & experiential activations

Bring a new dimension of art & interactivity to your event with the Glow Vault. This custom-fabricated marvel features cutting-edge programmable LED technology & proprietary software, creating a canvas for boundless creative expressions.

The Glow Vault’s centerpiece, the LED Cube, is a versatile hub for a kaleidoscope of art media & activations.

Luz Opera - living video music installation by Catalyst Arts Experiential Entertainment
Luz Opera is a living visual projection meets musical art performance that we debuted
in 2023 at Castello di Amorosa winery in Calistoga.

collaboration between projectionist Monica Wu, Opera singer Dalyte, & creative director Audette Sophia

Interactive Art Installations & Activations from Catalyst Arts
Surrealist UV Interactive Art Installation by Audette of Catalyst Arts Experiential Entertainment
VIVID was an ultraviolet interactive art installation that we produced for the legendary Halloween party at the Battery members club in SF 2022.
It featured body painted models, a paintable UV tapestry, & our costumed entertainers parading & dancing there for a finale.

Creative Producer: Audette with support from the Battery

EDC Vegas VIP Body Art Activation by Catalyst Arts Entertainment
We created a colorful oasis of Body Art in the VIP Area at Insomniac’s legendary Las Vegas electronic music festival event, EDC.
A tent of artists outside & an air conditioned Airstream trailer (that we provided) were the locations for our Art Experience, which featured Face Paint,
Hair styling, & Airbrush to guests.

Body Art Zones & themed Glam Stations by Catalyst Arts in San Francisco California
We produce fabulous Body Art Zones & Glam Stations for events.
With these themed interactive art stations your guests become the art themselves.

Gatsby Glam, Bedazzled Glitter & Bling, UV/Black light zone, Airbrush, Temp Tattoos, Henna, Face Painters .
This is a popular activity for Company Picnics, holiday parties, bar mitzvahs, grad nights, launch events, & birthday parties.  

Experiential Games & Activities
Game Shows - unique gameshow design & production for live events + virtual events by Catalyst Arts
Catalyst Arts original Tarot Wheel- What's in the cards for you Tarot Game experience

 We have created an innovative ‘spin’ on an ancient art form, giving guests personalized insights with a dash of gameification.

Tarot reading is always a popular interactivity for events, with long line forming.
This unique Tarot Wheel is our oracle experience meets pop-up game & our answer to that problem.. allowing 1 reader to touch 2-3x as many guests.

Concept & Design- by Audette for Catalyst Arts

bright mermaid with fortune telling carnival game created by Catalyst Arts
Tarot Wheel Game created by Catalyst Arts Experiential Entertainment production company in California
Immerse your Senses- activations banner Catalyst Arts

 There is usually so much to see & taste at events, so we love to find creative ways to weave in the less engaged senses,
like touch & smell. (but also connection & serendipity & play)

Above is an example of an AROMA ACTIVATION we produced with a vibrant tropical aesthetic & curated scents, as well as a scented body art ritual with mini pamper treatment. (personalized smell & touch experience is a great way to make your guests feel special) 

We love coming up with unique creative activation concepts to bring your event theme & guest experience intentions to life! 


Brand Experience Design, Consulting, & Strategy Services by Audette of Catalyst Experiential
Audette and X Factor Lab affiliations & certifications
X Factor Lab