Are you curious to understand the values that a wild & whimsical
entertainment company lives by?
We believe that a successful company is one that truly embodies the values they have established. Continue reading to learn how we live our core values both internally and externally.
RAZZLE DAZZLE
WHAT IT MEANS:
Dazzle is a polished firework that sparkles with an air of refinement. Razzle is a bit wilder, with a playful nature & boldness that adds an element of surprise. Together, they create a vibrant combination that embodies that magical fusion we are all about.
HOW WE LIVE IT:
Every event we host involves elements of wonder & surprise. Our intent is to immerse guests in the wild & playful features we provide. During our recent Hearts of San Francisco Gala & after-party, the featured after-party element were our mirror dancers. They shimmered both literally and figuratively, captivating every guest with their sparkling effects & electrifying dances moves. But instead of just performing for guests, they engaged guests by offering high-fives, taking photos with them, & actively encouraging them to dance, even leading some steps to follow!
CONNECT GENEROUSLY
WHAT IT MEANS:
Dazzle is a polished firework that sparkles with an air of refinement. Razzle is a bit wilder, with a playful nature & boldness that adds an element of surprise. Together, they create a vibrant combination that embodies that magical fusion we are all about.
HOW WE LIVE IT:
Connecting with the arts & experiential communities has always been important for us, & even more so during the pandemic. During the lockdown, our founder & CEO, Audette created a facebook group where she offered free business coaching & workshops for performers & other creatives. She also ran a low-cost Experiential Business Mastermind that helped entrepreneurs grow their expertise in experience design & strategic business creativity.
We sponsored multiple events throughout the year, as a way to stay visible & connected to fellow event professionals. We are also active in a few associations.
Audette is a founding member of WXO (the world experience organization) & the social chair for WIX (women in experience), as well as an active MPI (meeting planners international) member & gala committee lead. These roles have provided her with opportunities to connect with some of the industry’s most exceptional professionals, & keep a finger on the pulse of the latest & best practices in events & experience design.
We remain committed to finding new ways to connect with our community & continue to foster a culture of collaboration & growth.
STAY FRESH
WHAT IT MEANS:
Our industry is fond of classics & can fall into a plug & play it safe mentality that can lead to staleness. We will always offer fresh new twists on the known & sniff at the edges to pull in the novel & cutting-edge & new. We are agents of evolution, novelty, & vibrancy!
Bottom line: We are here to innovate & catalyze elevated experiences.
HOW WE LIVE IT:
Our ability to think outside of the box & create extraordinary experiences has birthed a new form of event tarot. Gone are the days where you wait in long lines, because our form of tarot readings has been taken to the next level. In 2022, we took a new approach to this popular activity and transformed it into a game. This tarot wheel game is called ‘Whats in the Cards for you?’ & invites guests to a short approachable tarot experience that leaves them with an insightful artifact.
When Safeway hired us to add some excitement into their multi-location high end store relaunch. We proposed & created a fresh line of costumed characters influenced by fruit, … the Fresca Hostesses. This group of characters includes watermelon, orange, lemon, kiwis, strawberry, and a tropical mix.
We will never let our menu get stale… we will continue to push the boundaries & pioneer new fresh ways to engage people within extraordinary experiences.
ALWAYS ELEVATE
WHAT IT MEANS:
At every event, we strive to exceed expectations & go beyond the norm by creativity aiming for the extraordinary. While we do incorporate classic elements, we also add unique twists or upgrade through innovative costuming & cutting-edge technology, coupled with a healthy dose of lightheartedness to create truly mesmerizing moments. Our ultimate goal is to use the power of entertainment & experiences to deliver a fresh & delightful impact on every guest’s experience, both in the moment & for the overall success of the event.
HOW WE LIVE IT:
At Catalyst Arts, we are committed to constant elevation in all that we do. We believe in the power of continuous improvement, pushing boundaries, & surpassing expectations. Our dedication to “always elevate” is rooted in our belief that every event we activate should be better than the last, aiming for new heights of excellence.
One example is our use of Extended Reality (XR) technologies.
By incorporating cutting-edge XR elements, such as AR & VR, we can transport guests to immersive and extraordinary realms.
These innovative technologies allow us to redefine what is possible, blurring the lines between the physical and digital worlds.
However, our commitment to “always elevate” extends far beyond the realm of XR. It permeates every aspect of our work, from costume & character production to talent curation & client collaboration. We constantly seek new ideas, emerging trends, & creative ways to deliver experiences that make a splash.
GIVE BACK
WHAT IT MEANS:
We believe that business can & should be a force for good & that all companies should find at least one value-aligned cause to contribute to. We believe Art & Beauty contribute immeasurably to culture, but also want to make a more tangible difference in this world specifically for our planet & her wild creatures. This is why we created the impact initiative “Party Animals.” Its focus is on supporting eco sustainability & animal welfare by leveraging the creativity of the hospitality & events industry to fund the orgs that drive real impact for animals & their habitats. We encourage others within our industry to get involved & join the initiative.
HOW WE LIVE IT:
At our company, we believe in making a positive impact on society, & our commitment to animal welfare is at the forefront of our efforts. Party Animals began with a simple pledge to donate a portion of any animal character booking to our favorite animal welfare orgs. We have given thousands of dollars to solution organizations in the last few years. But that still felt too small, & we want to add a lot more zeros to those numbers, so we are now thinking much bigger.
This personal pledge has evolved & expanded into a larger initiative that aims to become a global industry-wide movement & use the currencies of celebration to funnel hundreds of thousands of dollars a year into the best animal orgs in the world.
You are invited to JOIN this movement
Click HERE to read the full origin story in LinkedIn. Click the Image below & get on the invitation list!
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